Questions, answered
If your question isn't here, ask on your Initial Call.
Interviewing advisors?
If you're comparing advisors, here are our answers to the questions people most often ask.
Most of our clients are in their 50s, 60s, and 70s. A little over half are retired, and many of the rest are a few years from it. Common questions include when to retire, how much to spend, Roth conversions, Social Security, and what to do with company stock. (As of October 2026.)
We don't earn commissions or sell products. Our affiliate, Step By Step Tax Solutions, LLC, is a separate tax preparation firm also owned by Kevin Jacobs. If you choose to use it, it charges its own tax preparation fee, and neither firm requires the use of the other. Our sub-advisor, Focus Partners Advisor Solutions, offers training conferences our staff may attend at no cost, and we pay our own travel. Our Form ADV Part 2A describes these conflicts of interest in full.
Yes. We test your plan against lower returns, higher spending, and a major market decline early in retirement. We walk you through the assumptions behind every projection.
Kevin Jacobs, a CERTIFIED FINANCIAL PLANNER® professional, leads every planning meeting. Kelly Payne, FPQP™, our paraplanner, gathers your documents and builds the numbers behind your plan. Donella Jacobs, our Client Service Specialist, handles scheduling and paperwork.
Look us up on the SEC's Investment Adviser Public Disclosure site, CRD 146345. Our Form ADV Part 2A and 2B are linked in the site footer.
Cost and commitment
Not for Financial Planning. Your accounts stay at your current bank, brokerage, or employer plan, and you don't transfer anything. If you later choose Ongoing Planning, the accounts we manage are held at Fidelity, so accounts held elsewhere move there, and we help with the transfer. Accounts we advise on but don't manage, like a current employer's 401(k), stay where they are.
Financial Planning is $4,000 per household, paid in three installments by ACH: $2,000 to start, then $1,000 at 30 days and $1,000 at 60 days. If you change your mind within five business days of signing, you get a full refund. Nothing is added later. Tax preparation, if you want it, is a separate service.
See What's IncludedNo. The flat planning fee is a one-time charge for the Financial Planning service. Ongoing Planning has its own annual fee, based on the assets we manage.
No. Single or married, $300,000 or $5 million, simple or complicated, the fee is the same. It covers the planning engagement, with no hourly billing and nothing added for complexity.
Yes. You pay $2,000 when you sign up, then $1,000 at 30 days and $1,000 at 60 days, by ACH from your bank account. You authorize all three payments when you sign. If you change your mind within five business days of signing, you get a full refund.
No. There's no asset minimum for the planning service.
No. The plan is complete on its own. Some clients ask us to stay involved through Ongoing Planning. Many don't, and we'll tell you if the plan is all you need.
Yes. Your plan reviews what you have today, including accounts your current adviser manages, and you decide what to do with the recommendations.
Your plan, action items, and summary are yours to keep, with nothing more to pay. Some clients carry out the plan on their own. Others ask us about Ongoing Planning.
Financial Planning is a one-time engagement, and your plan is built so you can carry it out yourself. If you want us to keep your plan current and help put it into action year after year, that's Ongoing Planning.
No. The planning fee pays for the plan itself, so it isn't applied toward the annual fee.
Yes. Ask, and we'll send you a copy of the agreement for the service you're considering before your discovery meeting.
What you'll receive
Retirement income, taxes, Social Security and Medicare, investments, insurance, estate documents and beneficiaries, charitable giving, and, for business owners, how the business affects your personal financial plan. Each area gets the depth your situation calls for. You receive it in writing, with a one-page Plan at a Glance, What We Found, your action items, and a Where Things Stand summary.
What your plan coversYes. We recommend your overall mix of investments, which account each one belongs in for taxes, and specific funds or changes to what you own now. In the Financial Planning service, you decide whether to make them and place the trades yourself.
Yes. We map out withdrawals, Roth conversions, and Medicare premiums year by year, so you can see the tax effect of each decision before you make it.
Tax preparation is available through Step By Step Tax Solutions, LLC, a separate firm. It's optional. Many of our planning clients use their own CPA.
Yes. We review your life, disability, long-term care, and liability coverage, your wills, trusts, and powers of attorney, and every beneficiary designation. If you need new legal documents, we'll refer you to an estate attorney.
The fee doesn't change. Your plan spends more time on the decisions that matter most to you. For work that requires an attorney or a CPA, like drafting a trust or structuring a business sale, we'll tell you what to bring to them.
Ask Kevin on the Initial Call. Not every household needs a full plan, and if he thinks yours wouldn't be worth the cost, he'll tell you.
Yes, and we'd like you both there. These are shared decisions, and the plan works best when both of you have your questions answered.
How it works
You tell Kevin what's on your mind and any deadlines you're facing, and he explains how the planning service works and what it costs. Together, you decide whether a discovery meeting makes sense. It's 30 minutes, by phone or video, and it's a conversation, not a review of your finances. There's no fee or obligation, and the discovery meeting is a separate step.
How it worksNo documents or account information needed. After you sign up, Kelly sends a document list built for your situation.
Yes. We'll tell you what applies to your situation, what doesn't, and why.
90 days, starting when you sign up. Your plan presentation is about two weeks after you sign up, as long as your documents are in on time.
How it worksFour planning meetings after your discovery meeting: a plan presentation, then three working meetings that go through each part of your plan in detail.
No, you carry out the recommendations yourself, with clear instructions for each step. Ongoing Planning helps you put them into action.
Tell Kevin so he can explain his reasoning and alternatives, or reconsider if your goals or information change. Every decision is yours.
That's common, and it's fine. Your Where Things Stand summary lists what's done, what's still open, and the next step for each, so you can finish the rest on your own.
Your action items stand on their own. For further help, Ongoing Planning helps put your plan into action and keeps it current.
Tell Kevin about your deadline on the Initial Call. Documents are normally due within seven days of signing. If you send them within five business days, Kevin will address that decision first. He can't guarantee completion before a deadline someone else sets.
Who we are
Yes to both. We are a fiduciary, which means we are required to act in your best interest. We are also fee-only: our advisory fees are paid by our clients, and we don't earn commissions.
Yes. Kevin Jacobs has been a CERTIFIED FINANCIAL PLANNER® professional since 2008. He has worked in financial services since 2005, founded Step By Step Financial in Tulsa in 2008, and has prepared tax returns since 2005.
Meet our teamFor clients in Ongoing Planning, our sub-advisor, Focus Partners Advisor Solutions, LLC, processes trades, collects fees, and keeps account records, and it has discretion over how some trades are executed. It isn't involved in the Financial Planning service. It's described in our Form ADV, available at adviserinfo.sec.gov.
Fidelity is the custodian for clients in Ongoing Planning. It holds your accounts in your name and sends your statements. It isn't your financial advisor, and planning-only clients don't need an account there.
Ongoing Planning
No. Your plan is complete on its own, and many decisions in it, like when to claim Social Security or how to update your beneficiaries, don't involve investment management at all.
Your plan answers "What should I do?" Ongoing Planning answers "Who will help me carry it out and keep it current?" It's the year-after-year work: updating your plan, planning your taxes before year-end, helping with your retirement income, reviewing your insurance, estate, and benefits, and managing your investments. If you'd rather handle that yourself, the plan may be all you need.
How Ongoing Planning worksIt's a percentage of the assets we manage: 1.00% on the first $3 million, 0.60% from $3 million to $6 million, and 0.50% above $6 million. Each rate applies only to the dollars within its tier, and there's no minimum fee. Fund expenses and transaction costs are separate.
Estimate your feeYour plan includes tax recommendations written clearly enough to share with your CPA. Ongoing Planning clients get direct coordination with their other professionals, including their CPA.
30 minutes, by phone or video. No fee, no obligation, and nothing to prepare.
